Bud Light lays off hundreds of workers after Dylan Mulvaney controversy, losing top spot to Modelo

https://www.foxbusiness.com/markets...n-mulvaney-controversy-losing-top-spot-modelo

HYPERLINK has full article

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After a controversial partnership with transgender TikTok personality Dylan Mulvaney resulted in months of Bud Light’s slumping sales, Anheuser-Busch InBev announced that it laid off hundreds of workers.

Brendan Whitworth, CEO of Anheuser-Busch, the world’s largest brewer, on Wednesday said the company did not make the decision to cut staff "lightly" but was prioritizing its "future long-term success," The Wall Street Journal reported.

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This is an example of how poor marketing decisions can adversely affect employees. I feel bad for the workers who have lost their jobs due to a company involving itself in things that they really shouldn't.

 

Can the CEO get away without coming clean about what mistakes were made? Can they fire people and make the problem go away? Will beer drinkers feel sympathy for the workers and support the brand now?

Those are some questions I am interested in seeing play out

 

Sometimes when folks are really into virtue signaling they don't mind taking a financial hit, plus, this affects the employees, not the already rich CEO. To this person it might be more beneficial by doubling down. This is all just theory and opinion BTW

 

Glad to see the front line workers weren't impacted by this.

 

It's conservative cancel culture.

 

It’s only ok to cancel someone for offending republicans, anyone else is told **** your feelings snowflake

 

Why is it ok for office staff to lose their jobs because some snowflakes got their feelings hurt?
But really bud light is trash beer, who drinks that???

 

Corp and marketing people are most likely paid better and can more easily take the hit than an hourly front line worker.

 

Apparently no one these days.

 

what I find curious is when Democrat voters tried to boycott Chic Fil A, the restaurant saw increased sales and they are opening new locations.

You are correct that Bud Light involving themselves where they should not, probably resulted in people wondering why they even drink it.

 

Might be as simple as chik filet is delicious and bud light tastes like Clydesdale piss

 

Bud light should just come out and admit that they had no idea how transphobic their customer base was.

 

hold the pickles from the sandwich, add chic fil a sauce and yes, delicious.

 

Yes! I don’t know who those pickles are for. Same with the Popeyes sandwich

 

Someone disagreeing with something is not a phobia. Amazing how many don't know what phobia means. If you disagree with the colour I just painted my garage door, are you, "GarageDoorPhobic"??

 

If I start protesting in front of your house, starting social media campaigns against your door, reenacting blowing up your garage door in front of your house, campaigning in my local election against your garage door, trying to punish businesses that have the same colour as your garage door then yes, I might be "garagedoorphobic".

 

The Rights authoritarianism is astounding.

how dare they try to expand their market to trans

 

seems many Republicans loved it before this, they must love that taste...

 

How are they "involving themselves where they should not"? They are looking for new customers. That is exactly what they are supposed to be doing. I love how all of you are crowing that you have punished Budweiser for their campaign and that Budweiser stock has gone down from 65$ to 56$. Budweiser's stock was at 120$ just 7 years ago! Ya don't think that they needed to find new customers to go along with those that they already have?
Budweiser paid a very small amount of money to Mulvaney hoping for a viral effect in the LGBTQ community (which all the major beer producers have done for over three decades with targeted LGBTQ specific ads). Go ahead, google miller, coors, bud etc... LGBTQ. They all have targeted ads to the LGBTQ community.
Once again, you guys used to say that you had no problem that it was not shoved down your throat. But again and again you guys are punishing a company for an ad that you had no way of seeing unless you went out looking for it. Budweiser wasn't getting involved in politics a la Disney, they were just trying to sell some merchandise.
BTW I see that Cruz is trying to open an investigation to see if the Mulvaney ad was trying to target minors.Unh hun an ad that no one would see unless they were looking for it is the problem . Not Spuds Mackenzie, The Bud frogs, "whaaaaaatsssuup" a billion athletes who are kids heroes are all fine however.
So no, Bud didn't get involved where they shouldn't be. You guys are punishing them for small minded reasons.
I have zero problem w people boycotting products for stances they don't like. But you at least have to own the reasons that brought you there.

 

So you think protesting is a phobic trait? So those who rioted in the BLM riots had phobias? Interesting.

So I disagree with this trans thing. Someone who's software disagrees with their hardware should receive full psychiatric help, not to cut healthy bits off and stick bits on.

Wickes and Costa Coffee in the UK have gone trans. The CEO of Wickes said customers who disagree with this trans thing are not welcome in their stores. Everyone in the trade that I know of have binned their Wickes discount card and refuse to use them, we all shop elsewhere. They're not screaming on social media, they're not wanting to blow up Wickes stores etc.. they simply disagree, they don't want to fund those that hold bizarre trans ideas. Costa Coffee have produced a woman with mastectomy scars, now championing as an alleged bloke. Women's cancer charities are not happy. Again, I can't see any stores getting blown up, I can just see Starbucks sales increasing whilst Costa staff will be laid off in the future from declining sales.

I imagine if Walmart ran a commercial, "Death to all Americans", I would assume many would disagree and no longer shop there, not because they have a WalmartShopPhobia, but because they disagree. Those that already have WalmartShopPhobia probably don't shop there anyhow.

Dictionaries are handy for understanding words.

 

Boycotting your favorite beer because they made a can for a trans person during pride month is phobia.

 

thanks for your opinion. Obviously we differ. Marketing is one thing, injecting yourself into politics is another. I recall when your Democrat party targeted Chic Fil A because they are led by Christians. It's sad if you don't see a difference between supporting a man who wants to act like a woman vs a Christian.

Anyway, the company will learn from their mistake but it's too bad that it impacted rank and file.

 

Chic Fila was targeted for coming out against gay marriage politically and contributing to organisations that were considered adversarial with the LGBTQ movement, not for being a Christian (I do understand that speaking out against gay marriage and donating to these groups was motivated by his christianity, but I think you will agree that there is a difference here). They ended up doing EXACTLY what today's right wants corporations to do and has decided not to speak out on any political issue and not donate to controversial charitable organisations.
I have zero problem with people not purchasing products due to personal convictions, and boycotting companies. I have said that over and over.
But this shines a light on the lack of truth of those on the right here. Just featuring a trans person is enough of a reason to punish someone. You can't say that you are perfectly fine with anyone doing their own thing as long as it doesn't impinge on your life, and then decide to rip to shreds any company that even features a trans person. It is also complicated by the fact that this is not just people using their dollars to express themselves: you now have politicians using their office to punish private companies. That should make any republican furious.
Desantis has asked to look into suing Budweiser for not fulfilling their fiduciary duties, and has been setting up Budweiser stacks for people to throw baseballs at during his campaigning in Iowa (thus ironically hurting Budweiser's stock...in which a large chunk of Florida's pension is invested. Talk about fiduciary duties). And Cruz as well.

 

umm, Chic Fil A is a Christian lead organization who doesn't hide that. They simply support Christian values. The Democrat led outrage was targeted toward Christian values.

 

No it was not. It was directed specifically at the CEO for speaking out against gay marriage and donating to organisations that were anti LGBTQ.
In the same way that conservatives have not threatened to boycott Chic Filla because it was Christian, but because they had an office of DEI.
Pretty important difference.