ALL businesses will end up being "woke" as it becomes more and more clear that the right is losing the Culture Wars that they started. Chick-Fil-A, Budweiser, Disney, Target, ... Looks like the plan is that MAGAs won't have anywhere to spend their money, other than to buy pillows, so they'll have more money to send Trump to cover his legal defense.
LOL Why, it's almost as if it's not such a good idea to continually hate a certain part of the population just because they are different. "Woke" means nothing more than being aware of your surroundings and reality itself. And reality is that gay people exist, they have always existed, they will continue to exist, you do not become gay if you are near a gay person. Hell, you can even kiss a gay person and if you are not gay, geewillikers, you will not become gay. Which begs the question as to why so many righties are just terrified of gay people. Are they maybe on Grindr late at night instead of on Tindr, or what? Seriously, this is all too silly for me.
It simply means you are aware of social injustices. Ask any ignorant person what it means, they will go on a tangent about why its "stupid" and quote "go woke go broke", despite the fact woke companies are FAR from broke. Take note, the hater will never give you an actual definition, and will go through great lengths to maintain their bias.
No, it means you are taking power by using social injustice as an excuse. Now we need to determine whether there is actual social injustice and not just bias. I see lots of claims of social injustice but see little of it. I see a politically divided society.