Unforeseen Effects Commercials are a strange annoyance Which change the very ways Our minds can work. Each story of old Was a single thread Kept ever in view From start to end, But commercials change the thread Into a weave Which sometimes disappears Under other threads And sometimes Comes back in view. In this way We learn a habit Of dropping Into the unconscious Many times During a continuing. The commercials become Beads of memory Strung on golden necklaces Which would otherwise be plain. Thus our minds Become lumpy Unless commercials are unusual With something worthwhile to impart. Culture goes its way Without consent But only while We fail to notice. James F. Newell
