Show off the taps that are now missing Bud Light

I don't think its even "cans." It's one can that was sent to an influencer for a promotion on her platform. I don't think the word "snowflake" can express how fragile that is. Snowflakes are pillars of steel compared to that.

 

LOL, as I said, cancel culture.
AKA, boycott.

Unless you have your very own special meaning.
Maybe the difference is only yours.

 

Not if your @mudman

 

They clearly think it is perfectly fine when they do it, but Nazi-like "cancel culture" when those they disagree with do the same.

 

No, it wont be last. It might be last trans ad for Bud, but 'woke' ads will continue for as long as they increase sales. It depends on product and target consumer groups of course (as you say).

The irony in all this is the fact that the protest against Bud Light was a display of wokeness in itself (cancel culture).

 

Perhaps they will fall just like the rightists made Target and the NFL fail with their attempted cancel culture.

Boomers dying off is hardly their target market.

 

If you don't understand the difference between boycotting a product and going after individuals, then I don't have a solution for your particular problem.

 

Anti-trans people have also gone against individuals. Not just products. I feel like I've mentioned the whole doxing thing already.

 

Nah, Bud Light has learned its lesson. They are officially out of the controversial topic game. Their product in particular is too easily replaced.

 

If you are going to set the bar for a boycott as high as bankruptcy, I am not so sure that any boycott has succeeded by that measure, certainly not for a company the size of A-B/InBev. If one takes a more practical/realistic approach that a boycott is designed to modify corporate behavior, then yes, this one has been a smashing success.

The responsible executives have been fired, and A-B is officially out of the controversial topic/ virtue signaling game. Mission accomplished.


BTW, I am not a Boomer, so your assumption perhaps needs to be reviewed.

 

It is EXACTLY the same thing.

 

Discussing men who stereotype and mock women is off limits or something?

 

"They do it too"

Well then, that makes doxing individuals all okay then.

 

You don't understand. It means that they are either both Nazi-like or both aren't Nazi-like for doing so. That's the point. I know where I stand. And I never said doxing was okay. Ever. Please read.

 

I said it might be last trans ad for Bud, but 'woke' ads will be around for other products as long as they make money. Even Bud will probably have 'woke' ads, but not with trans folks. Its about money, and nothing else.

The marketing director took a leave of absence, and Bud is not officially out of anything. Having said that, this ad was a fumble, so the marketing director is probably not coming back.

Boomers probably still drink Bud Light, while others have moved on to real beers.

That's what 'cancelling' is all about. This was a textbook example of it.

 

Ah but that's the thing. I get it when corporate behavior is illegal or unethical but that wasn't the case with Bud Light. They were only guilty of partnering with someone you simply didn't like. But you are free to get butt hurt and react by throwing a hissy fit. To each his own. I'll still keep drinking my bourbon while you guys continue with your tantrum

 

I think at this point AB has acknowledged on their part.

 

My comments were about A-B and no one else.

Indeed it IS about money, and if you are a mass marketer, revenue is maximized by not offending a significant portion of your customer base. This is common sense. For a while, there was only a penalty if you offended the left. Now it seems that the same may start applying to the right, or at minimum this is a huge step in the right direction.

If you want to go full on MyPillow guy and just choose to market to a tiny loyal segment and keep giving them new products to buy, going controversial might be a brilliant marketing strategy. If your customer base is good old boys and sports fanatics and you decide to support a market segment that most of their base is REALLY tired of having shoved down their throats, it may not be such a good idea. Especially when your product is so easily replaced. The proof is in the pudding.

 

All Budweiser products combined is 5% of In Bev sales, and most of the rest is outside of US, so they are probably not too worried about it, but mistakes are supposed to be learning lessons, and I am sure they learned.

Ok

That's what I said.

No. Marketing mistakes do not have party lines. Many products have been boycotted in the past, and its nothing new.

LOL. They have always been as 'woke' as anyone. Don't let yourself be played by the MSM. Heck, we 'canceled' the Moscow summer Olympics over their politics. We also boycotted Nestle in the 1980s.

Actually when war in Ukraine started, I remember seeing signs at Total Wine stor saying "we do not sell Russian Vodka", which is a boycott. I wonder if those signs are still there.

 

If I walked into a bar and saw the lack of brews on tap as the OP illustrates, I'm going to another bar, LOL.

 

Drink real beer. I stopped drinking fake beer from Coors, Miller, AB years ago.

Craft beer is the ONLY way to go.

This is one of my favorite joints in Vegas.

Current tap list: https://acesandales.com/tenaya-live-tap-list/

 

What is it of their business unit AB?

 

Nevada has a brewery?

Come to WI, we have hundreds of little restaurants with their own little brewery in back or sometimes up front for the customers to view. Real beer, ales brewed by people of German decent.

I'll buy the first round.

 

I agree. This is my favorite
https://untappd.com/b/boulevard-brewing-co-the-calling/933141

What percentage of Budweiser is Bud Light? 9.4%. I meant is that all Bud products are owned by In Bev

 

Butthurt? What does that even mean? I sincerely do not believe that companies should be weighing in on controversial issues that alienate a significant portion of their customer base. When they do so, it makes me tend to opt for a different product if at all possible. Call me old fashioned, but I respond to advertising that aligns themselves with my likes and interests, as opposed to aligning themselves against my likes and interests, which is precisely why it is generally a bad business practice to have customers know where you stand on controversial issues. Does that qualify as "butthurt" or a "hissy fit" in your world?

To me, it just seems like common sense. I hear plenty of leftist looney tune nonsense from the MSM and Hollywood etc. I have no need or desire to also hear it from the beer that I CHOOSE to drink. They can behave as they CHOOSE, and so can I. I fail to see the problem there. I get it if I had done something that was illegal or unethical, but that isn't the case.