Show off the taps that are now missing Bud Light

Yeesh.Which takes us full circle.....

That was my point. What has been my actions in what you are calling a boycott and I am calling exercising free will, is for me to politely order a Miller Lite.

I have said that numerous times, and followed by asking where is the tantrum? To which you have refused to answer.

After prodding in several posts to ask what you mean by tantrum, now you finally say Boycotting Bud Light, which is the precise thing that I have been saying that I politely ordered a Miller Lite while exercising my right to free choice. You are calling it a boycott. That boycott consists of me ordering a beer politely. We are all clearly talking about the same act.

Therefore, when I said "You obviously lack the ability to differentiate between politely ordering a beer of one's choosing and having a "tantrum"."

...and you responded by calling that a strawman argument is obviously 100% total BS. Its not a strawman. You are asserting that I had a tantrum when I was politely ordering a beer of my choosing, and my response directly and clearly addressed that precise point.

You are doing nothing but talking nonsense at this point.

Odd.

 

There are different types of customers. There are those that are already users of a product and you are trying to get them to choose your brand, and then there are non users that you are trying to convert to patronizing your industry and you are also trying to get them to use your brand. The current users are the easiest and largest group typically, especially for a product like beer.

Alcohol in general has changed drastically in the last 10 or 15 years. Whereas domestic domestic mass market beer like Bud Lite used to own a giant percentage of the entire alcohol market, that has since fragmented greatly into more wine, white claw, bourbon, IPA's, Craft Beer and domestic mass market beer to name only some of the fragmentation. The domestic mass market beer is NOT currently being used by young people to any great degree.

You can say they should attempt to convert them back, but that is definitely in the second category I mentioned above which is trying to convert someone to using your industry and then your brand. This is an elusive, almost impossible market segment to conquer in the current climate.

I am not saying that you don't make any attempt to capture them, but with a product like Bud Lite that is probably70% men and 80% over the age of 40 (made-up numbers but likely not that far off), the absolute LAST thing that you want or should be doing is to alienate the 80% of your market that is over 40, in the hopes that you steal a few percent from the under 30 crowd. Clearly the wise move is to choose a strategy that could appeal to younger people while not alienating your core customer. Clearly young people can be swayed by something other than what angers your current customer base.

The logical focus of your advertising dollars with this situation would NOT lend itself to the generality that marketers focus upon the under 30 crowd.

 

Of course. TLDR.
A/B isn't worried about boomers as the future customers. I've said this several times already.

 

the rumor is that kids under thirty are getting all their spending money from those 65+

Credit card debt has been rising dramaticly and nobody seems to be in any hurry to pay theirs off. The kids will learn. You can't expect an inheritance, won't matter if its 50 years of Grandma's saving. It won't matter how much. In the future it will be essentially worthless.

 

Holy irony batman.

 

TLDR?

You are free to wallow in your self-imposed ignorance for as long as you like.

 

I am.
Since I don't believe your misplaced anger, I really don't care.
Boomers are not the target customer for any company.
Unless it's for prescription drugs.

 

As far as 'lite' beers go, whether Budweiser, Coors, or what have you, I've but one comment.

You can pour them back into the horse.

Regards, stay safe 'n well.

 

Anger? How is politely saying " I will have a Miller Lite please" a display of anger? It is nothing more than exercising free will. I exercise free will with every purchase that I make. Apparently, you see this as an act of aggression, but I am not sure why.

If you choose to keep your head buried in the sand rather than reading a short counter-argument, that is on you. Some of us try to test out our theories and defend them, others plug their ears and proverbially yell LA-LA-LA-LA so they do not have to be exposed to a thought process different from theirs.

To each their own. What is surprising is your eagerness to admit your refusal to even consider thoughts other than your own.

 

The really amazing thing to me is how any prudent management capable of running a huge corporation could be so stupid as to voluntarily get suckered into patronizing a social insanity movement.
I would think that it should be obvious that loss will exceed gain by 10-fold or more- and for a beer company? Even worse.

"Tranny fluid".... Spot on.

 

Woke now to the fact that a huge chunk of their customers WERE people who don't like men who stupidly stereotype women and mock them? We'll see.

 

Well a simple search shows he is involved in numerous threads about numerous topics but this one is about a guy who makes fun of women and mocks them to get his own attention why is that off-limits?

 

Why do you believe it is sexual? It has been a HUGE story in the news. Why do you object to it being discussed?

 

I thought it was just us southern rednecks who were put off by the Bud Light faux pas. But I was wrong ... for once.

https://nypost.com/2023/05/04/red-sox-fans-at-fenway-shun-bud-light-over-dylan-mulvaney/

 

Contracts have to be honored.

 

Would be interesting to know how many people were actually in on the decision. Presumably it had to be quite a few, but maybe only one or two had any real authority to tell the packaging department "Put this person's face on our product" and the rest followed along, terrified of raising a question lest they be fired as transphobic.

I'm interested in the mechanical stuff: who pushed what button to create this "fubar"?

 

Any love here for Alissa Heinserscheid? I kinda feel sorry for her. It was she who, as the vp of marketing, had this brain fail in the first place. She's not even a progressive. She's a registered Republican with three kids!

https://www.google.com/amp/s/www.da...LEAVE-ABSENCE-Dylan-Mulvaney-controversy.html

What is she going to put on her resumé after she eventually gets fired?

"Spearheaded forward-thinking campaign of trans inclusion that tarnished my company and made millions of its most loyal customers switch brands."

She screwed up, but who hasn't?

 

I think it's a safe bet that everyone there is trying to dodge that bullet right now. Of course, it had to be known to multiple people- but since the stupid virus (yes, there is one) seem to have infected so many, we are dealing with asinine conditions- such as being afraid to say anything that someone might claim made them feel "unsafe".

This is of course impossible, yet many now think that is a responsibility.

Some mistakes we make are forgotten and the damage heals. In this case, I think they broke the relationship with their customers to the point it's perceived as of personal insult, a betrayal.
I think the damage is permanent and will not recover. Lots of beer drinkers no longer think of Budweiser as a man's drink.

 

yawn. abinbev is reporting record profits because nobody drinks "tranny juice? "

 

The profits currently reported would be from previous quarters. The impact of this situation will show on the next few.

 

Not coming from bud light sales

 

The Bud Light Tranny Campaign was in the 2nd quarter and 2nd quarter hasn't been reported yet.

Their stock is down 18%. If you are bullish on it, now is the time to load up.

IF THEY ONLY HAD A BRAIN: How Bud Light backlash should terrify publicly traded companies.

'Instead of focusing on creating value and serving consumers, companies are forced to dance to the ESG piper’s tune and perform whatever social initiatives a tiny cabal of people regard as important. '

'This was always the danger in “stakeholder capitalism,” it subordinates consumers, the very people who should be in charge.'

“The real bosses, in the' free 'market economy, are the consumers,” the economist Ludwig von Mises famously wrote in his book Bureaucracy. “They, by their buying and by their abstention from buying, decide who should own the capital and run the plants. They determine what should be produced and in what quantity and quality.”'

'This is the true lesson of “Bud-lash.” The company was openly insulting its consumer base, describing Bud Light as a “fratty” beer and “out of touch” brand “in decline.” It’s one thing to disregard your boss. It’s another thing to openly insult her.'

'companies are too eager to appease these investors and not the customers.'

'ESG groups aren’t interested in anything but their agenda. They don’t care about the good of the company.'

'they’re interested in a narrative. They want to push companies to adopt specific positions on things that have nothing to do with the products or services they offer.'

'companies need to remember that they serve the customer, not the ESG funds. Just because they’ve gotten away with something for a while doesn’t mean they will forever,'

Groom and Doom

 

Are you sure?



'How did the [formerly] highest-selling beer instigate a boycott that caused a 24% drop in sales so far?'

'When I heard that Heinerscheid had declared that she felt a “need to evolve and elevate this incredibly iconic brand” and that “Bud Light had been kind of a brand of fratty, kind of out-of-touch humor, and it was really important that we had another approach,” I wondered if she herself drank or enjoyed Bud Light. There’s nothing wrong with a choice to not drink Bud Light — it certainly is far from my first choice in beers — but it does raise the question of whether her decision to move the beer’s image in another direction was driven, in part, by a desire to market less to “frat” boys and more to well-educated (Wharton School and Harvard), upscale, white-collar professionals like herself.'

'So Bud Light drinkers were low-class frat boys, but Ms. Heinerscheid wanted to change the user base to upscale Ivy League types.'

D'haute en bas

Bud Light’s Failure Was Its Was The Rejection Of Its User Base.

 

Not sure your stats are sound:

Beer is the cheapest option so it will always be the preferred choice of the young. It was the reason I drank beer in college... it was the cheapest path to a buzz.

https://www.wine-is.com/what-is-the-average-age-of-beer-drinkers/

If you are a young partying heterosexual male, the LAST thing you want to be associated with is a cross-dresser. You want to be associated with something cool and hard-core. Total marketing failure.